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INCASE - 20 YEAR

PROJECT

Package & Digital Design

ROLE

Art Direction, Concept, Design, Layout

ABOUT

Since 1997, Incase preserved a sharp aim at designing solutions that not only protect, but also empower those creating on the Apple platform by fostering a community of inclusivity and self-expression. In commemoration of Incase’s 20-year anniversary, I designed new packaging for Incase’s most iconic product, the Classic Sleeve. 

 

Concept

Dieline

 

Color Palette

Typeface

 

Material Story

TENSAERLITE™ Protection Technology 

Fusing precision engineering with design innovation, TENSAERLITE™ Protection Technology is built on a proprietary polymer formula developed by Incase that delivers superior impact absorption in a near weightless material.  

 

Sketches

 

Final Packaging 

Digital Layouts 

Sketches by Amin Dahrehsobh — Photography by Nick Filippini

Using Format